Factors that influence consumer behavior in the purchase. Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. Consumer is a person who desires, needs and requires marketing components in their capacity as. The impact of factors influencing the buying behaviour on. Usually the factors affecting consumer buying behaviour include psychological, social, cultural and buying the new home cleaning service involves consumers research for the best option available. The consumer behaviour or buyer behaviour is influenced by several factors or forces. Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Factors influencing consumer buying behaviour global journals. The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers involvement. Consumer behaviour consumer behavior is defined as activities people undertake when obtaining, consuming, and disposing of products and services et al blackwell, 2001. What are the factors influencing customers restaurant. Key factors influencing online consumer behaviour backed by research posted on september 21, 2017 by pawel grabowski in conversion rate, merchandising design with 3 comments you can build what you think is the best store in the world.
Due to impact of various factors, consumers react or respond to marketing programme differently. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that. Factors influencing online purchase intention among. The impact of cultural factors on the consumer buying. The study of consumer behavior does not only include reasons for buying but also the. Evaluation of sociocultural factors influencing consumer. In addition, factor analysis was used over 29 factors and the result showed that there were 9 key factors, which were determined by clubbing the similar variables, which majorly consider being most influencing factors for customers choice of a insurance companies. The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. It is very important to understand that the buying behaviour of a consumer is. Economic factors influencing consumer behavior definition. This statistic ranks factors influencing consumer food product choice in the united kingdom, from a shopper survey conducted in june 2015. When it comes to the psychological factors there are 4 important things affecting the consumer buying behaviour, i.
Certificate this is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan is a bona fide research work for the award of the doctor of philosophy in business. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Pdf factors affecting consumer buying behavior researchgate. The consumer buying decision process is influenced by many internal and external factors. A purchase decision is the outcome of all these factors. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. The purpose of this study is to identify the factors affecting consumers brand preference of small cars in chennai. The present paper focuses on major factors influencing consumer buying behavior.
Factors influencing consumer buying behavior of general. This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. Consumer behaviour deals with as to why and why not an individual purchases particular products and services. Lastly, the consumer analyzes the prevailing prices of commodities and takes the decision about the commodities he should consume. This led to paradigm shift of the manufacturers attention from product to. Factors influencing buying behavior of a selected apparel. Consumer behaviour helps us understand the buying tendencies and spending patterns of consumers. Pdf factors that influence consumer behavior in the purchase of. Lawan1, ramat zanna2 1department of marketing, ramat polytechnic, p. Senith 3 1research scholar,karunya university,coimbatore 2principal, nehru college of management,coimbatore,india 3assistant professor,phd parttime,nehru college of management,coimbatore,india. Motivation, perception, learning, and attitude or belief system. Consumer buying behaviour to be able to comprehend the impact the different factors have on the decision making of a consumer, it is essential to understand what, why, how, where and how much a consumer buys. The economic factors are the factors that talk about the level of sales in the market and the financial position of the consumer, i.
Abstractglobally, the term, marketing is not a new phenomenon. This section comprises a brief description of consumer behaviour, private. Just because there may be two women with similar age and income, does not mean theyre likely to purchase the same products hickey, m nader, t williams, t 2012. No commodities can move from a production point to a consumption point without putting the. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. A purchase decision is the result of each and every one of these factors. An analysis of factors affecting the consumers attitude of trust and their impact on internet purchasing behaviour. These all factors jointly shape consumer behaviour. Factors influencing buying behavior of a selected apparel retailers customers g. The impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india. Factors influencing consumers food choices uk 2015 statista. Since perceived usefulness was found to have a significant relationship to the online purchase behaviour, this study.
An understanding of consumer behaviour is essential in planning and programming the marketing system. Consumer such as social, cultural, personal and psychological. A study on factors influencing consumer buying behavior in cosmetic products a,h. Key factors influencing online consumer behaviour backed. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Factors influencing customers choice for insurance. Factors affecting consumers buying decision in the selection of a. Factors influencing consumer behaviour journal of emerging. Consumer buying behaviour has become an integral part of strategic market planning. Pdf factors that influence consumer behavior in the.
Factors that influence consumer purchasing decisions of private. Cultural differences about consumer behaviour between countries are quitely big 5. Lifestyle is an important aspect when looking at consumer choices. In a market, different consumers have different needs. The sellers market has disappeared and buyers market has come up. There are four psychological factors that influence consumer behaviour. What are economic factors influencing consumer behavior.
Factors influencing consumer behaviour agricultural journals. The term consumer behaviour refers to the behaviour of both the personal consumer and the organizational consumer. Abstract globally, the term, marketing is not a new phenomenon. One notice thing is that purchase decision does not finish. Eynowthatindiashopsonlinehowdoyouturngrowthintoprofit. A study on factors influencing on buying behaviour of. What are the factors influencing consumer behavior.
A study on factors influencing consumer buying behavior in. The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces. The influencing factors that were identified in this study include product quality, products features, cost of the product, brand reputation. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of. Factors influencing consumer behavior and prospective. There are innumerous factors inducing their buying behavior of consumers even in brand preferences of durables. Understanding how to motivate your customer is a powerful tool. Beard introduction this report aims to identify what are they key aspects that influence customers restaurant choice. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. Factors influencing consumer buying behaviour of luxury.
Influencing the online consumers behavior pure research. As all consumers are unique they exhibit different behaviour while making a purchase decision due to various factors influencing consumer behaviour. Personal factors play an important role in affecting consumer buying behaviour. Consumer perceived value is a subjective construct as it depends on the various contexts that determine the. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Traditional retailing practices include weekly fairs, kirana shops etc. Therefore it is important to understand the various factors influencing consumer behaviour. Motivation speaks to the internal needs of the consumer.
The majority of consumers prefer maruthi suzki brand of small car. The value, comfortability, efficiency, accessibility, ambition and need are the factors affecting consumers brand preference of small cars. An empirical study of the factors influencing consumer. The impact of cultural factors on the consumer buying behaviors examined through an impirical study. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to buy or use or not to use or dispose of or not to dispose of the products which satisfy their needs. An individual and a consumer is led by his culture, his subculture, his social. There are five questions that support any understanding of consumer behaviour. We will examine how the consumer makes their choices out of available alternatives and what are the factors which influence their buying decision. Factors influencing buying behaviour of green energy consumer. For the same product, price, promotion, and distribution, their responses differ significantly.
Personal factors such as occupation, economic situation and motivation becomes the common factor as it. Patil university, navi mumbai department of business management in partial fulfilment of the requirements for the award of the degree of. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. The economic model, the learning model, the psychoanalytic model and the sociological model the influence of the various social sciences such as economics, psychology, sociology and anthropology has promoted marketing experts to propound certain models for explaining buyers behaviour. Marketing implications of consumer behaviour study of consumer behaviour modelling an overview consumer behaviour is comparatively a new field of study which evolved just after the second world war. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Consumer behavior and factors influencing consumer behavior.
The factors do not affect equally to all the buyers. Factors influence consumer purchase decisions of private label food products. Factors which influence the buying behaviours of customers. Consumer buying behavior is the behavior of final consumer. Consumer behav ior is the action a person takes in purchasing and using products and. Cultural factor culture subculture social culture c. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers. International journal of business and social science, 147158. There are many factors affecting consumer behaviour. The main purpose of the study was to find out if the basic idea of issuing customer cards still holds in a situation where a customer owns two or more of such cards, and which factors possibly influence the buying behaviour of such customers.
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